Eat a frog first thing in the morning and everything else will taste much better.
In the software industry, the above classic is morphed into a hybrid: T.E.T.O. — Test Early Test Often. T.E.T.O. is burnt into my neurons because I spent many years in tech. My personal efficiency motto developed as a natural extension of it:
S.E.S.O. — Start Early Start Often.
It’s a no-brainer. I have the sharpest energy when I Start Early and I make consistent progress when I Start Often.
Starting Early: Getting that frog out of the way makes good sense, efficiency-wise and energy-wise. So what if I there’s more frog tomorrow? At least I start digesting it when I’m capable of eating the most. Once today’s frog is consumed, everything else is better.
Starting Often: I’m forever at Square One but it doesn’t bother me. Square One stops being a point of frustration when it evolves an old, reliable friend. Yesterday’s completion point is Square One today, frog or no frog.
S.E.S.O. Start Early Start Often.
Go ahead, try it. Let me know how it works for you.


